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I dont like all this negative anti-seo-expert talk.
As an SEO expert myself, I dont think there is anything wrong with choosing a new seo guy, but you need to check their background first. Only go with an seo expert who has a proven track record.
The best way to gauge if SEO is working, is to install Google Analytics. Then you can see all the information for any time frame. Then you can compare before and after.
The seo expert should do this for you. He should provide google analytics if not already isntalled, pre-seo reports to show your current standings, a list of desired keywords and estimated placements for those keywords, and the end result.
Changes to your website will be indexed by google every 1 or 2 weeks. Once they scan it, they will adjust your ranking pretty much right away. All SEO benifits can be seen within 2 weeks of adjustments.
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