Quote:
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might help me to improve keywords
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to improve keywords .... What exactly?
This is half the problem, you really don't know what you are trying to achieve. So you use "machine gun tactics" spreading your effort far and wide in a vague hope that it
might help something or other, maybe, if you're lucky, hopefully.
There is nothing positive about what you do (this is generally by the way, not
just you)
directories: (link and article)
You get links from as many crappy, so called "SEO friendly" directories but only if they are free, and all those fairly useless links point to one page.
The majority of those links are buried in some dark corner of the directory pages and are utterly useless. Yet you clamour to get in because the numpty directory owner has done the same thing and one page, the "home" page now sports a glittering prize of SGB 3! The rest of the page will be lucky if they have even been indexed by search engines never mind have a "value" to pass on.
Article "marketing" is a similar scenario, the "article directories" are just dumping grounds for half wit content "writer" with the barest grasp of the English language republishing drivel that was of no use the first time around.
Here again the "valuable links" only point to one page.
Take a tip from "real world" publishers and put the article on
YOUR WEBSITE then publish "teasers" that actually link to the
main article, if it is good enough people
ARE going to come to your site to read the whole thing.
Social "media"
MARKETING not optimisation.
Once more it's only the one page you are promoting, learn some sense! Promote the most appropriate page for the audience.
If you want people to find what is on your site,
POINT THEM TO IT.
Link building generally:
Maybe, in 79AD all roads did lead to Rome, but there is no need for all your links to lead to "Home". You spend all your efforts chasing two or three words for one page and you completely miss the value of getting hundreds of phrases pointing to specific pages.
Using the tactics of 1999 just don't cut it anymore, search engines and their users (your potential customers) have moved on and become more sophisticated, you have to move with them if you want to stay in business.