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Qualities of link builders
Old 07-19-2011, 09:11 PM Qualities of link builders
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Within the SEO space when terms like "backlinks" or "link bulding" are thrown around a lot of different ideas come to mind for different people.

For a less experienced SEO they will think of mass article submission, social bookmarking, forum posting, blog commenting, link wheels, link farms etc

For a more experienced professional SEO link buidling refers to careful relationship building with others to build links from relevant sites and the creation of amazing content that attracts links. This doesn't mean all of the strategies in the paragraph above are "bad" strategies. An experienced SEO will just approach them from a very different perspective.

I think the biggest different is that a less experienced SEO is all about the quantity while a more experienced SEO is much more concerned about the quality and longevity of links and relationships built.

With all this being said I wanted to ask the question - What qualities/characteristics make good link builders?

I have a few of my thoughts -

* Very Persistent - Link builders need to be very persistent and never give up. They must trawl the internet for relevant sites that could link to them and contact the webmasters with a strong proposal. A lot of the time webmasters never get back to you so persistence is very important.

* Good understanding of Social Networks - Link building has a lot to do with relationship building with different webmaster and authorities within your industry/niche. A good link builder will have a good understanding of how to use social networks to build strong relationships. This includes twitter, facebook, linkedin, quora and basically any other internet service that allows social interaction.

Would love to hear your ideas....
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Old 07-19-2011, 09:22 PM Re: Qualities of link builders
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My opinion is, start by forgetting about search engines.

The highest quality links are the ones people click on.

If you build your marking campaign around people you get two primary benefits:
  • 1st, you develop a community and receive high quality organic traffic
  • 2nd, you will be less dependent on variations in search indexing
Additionally, more people will choose to link to your site because others found it useful. Your promotion (or, link building) will take on a life of it's own. This leaves you more time to develop your site making it better for visitors.

Anyway, if people like your site, the search indexes will as well.
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Old 07-19-2011, 09:50 PM Re: Qualities of link builders
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Originally Posted by willcode4beer View Post
My opinion is, start by forgetting about search engines.

The highest quality links are the ones people click on.
.
Hey Paul,

Yeh great thoughts. You are right. One of the best online marketing tips would be to build everything for people first and search engines second.

I guess this relates to link building by building links for people. For example with Freelancer.com we may email a webmaster who writes an article about top tools for startups requesting inclusion in the list and a link.

This would be for people as it would genuinely add value to the article and help people.
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Old 07-20-2011, 04:41 AM Re: Qualities of link builders
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And of course link building is only something that the SEO "experts" are obsessed with FAR more than search engine actually are.

Nobody ever seem to figure out that there are more pages on a site than the "home" page and the "inner" pages always "rank" for many more words and phrases without ANY kind of "link building taking pace at all!
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Old 07-23-2011, 04:38 AM Re: Qualities of link builders
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Well, link-builiding is a life-long process. I personally would not go to automatical submissions and spammy methods. But there should be such places like getgoodlinks (guys, I am not advertising then), which simplifiy optimizators' lifes. Do you know any other such services? I would appreciate if you prompt me a couple ones.
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Old 07-23-2011, 06:33 AM Re: Qualities of link builders
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stop thinking about search engines for links and consider the traffic the link can send and you will find that the links you get then will be "good" links from ALL respects.
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Old 07-25-2011, 03:29 AM Re: Qualities of link builders
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I think in my opinion a good link builder should respect the intelligence of readers;
and should be flexible enough to follow the scent (or shift gears) and unwillingness to give up and strong determination to reach its objectives.
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Old 07-25-2011, 06:16 AM Re: Qualities of link builders
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I think in my opinion a good link builder should respect the intelligence of readers;
and should be flexible enough to follow the scent (or shift gears) and unwillingness to give up and strong determination to reach its objectives.
What??
Did you want to explain what you mean?
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Old 07-25-2011, 07:14 AM Re: Qualities of link builders
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I think in my opinion a good link builder should respect the intelligence of readers;
and should be flexible enough to follow the scent (or shift gears) and unwillingness to give up and strong determination to reach its objectives.
What are you talking about?? A Bloodhound???
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