I've recommended people to the SEO Fast Start Guide before. You need to fill out a form and leave your email address to get it, but it is free otherwise. There are a few things in the guide I'd disagree with, but in general I think it offers good advice.
Here are links to a few guides. The one I often recommend is KeyWord Research and Selection, which I think gives a good overview on how to do keyword research.
I'll see if I can find links to other resources.
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Well they are running a business. If their resources are worth so much they should be worth paying for.
No no, didn't you everything on the Internet is free, you have to provide the resources for others to make money from.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?