Quote:
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How do I begin the search for a good marketer on a shoe string?
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By paying peanuts you will only get monkeys. Or "experts"!
This is where "social media" actually has a
REAL place in marketing, rather than being used as a poor way for imbeciles to "get valuable backlink".
The places to target to really generate the "buzz" that you will need, will depend on what the "product" is. But press releases are the way to initiate the campaign.
here's a earlier post on the same topic.
http://tycoontalk.freelancer.com/seo...ml#post1059040
What you
do need is a "catchy" name, and forget about "keyworded domains", nobody knows what it is yet so you won't be getting and "domain guess" type in traffic
Fire out a well written press release to get peoples attention, do not tell them
what it is, just the name and where and when it will be found.
This is a pre product launch marketing campaign. You are not "selling" them anything at this stage, simply creating an awareness or what you
are going to be offering people.
The website at this point is very bold, very large
Product Name
COMING
SOON
emblazoned across the centre of the "home" page
Then keep up the hype with a couple more press releases, And with the aid of interested individuals and friends that you can "round up", that's real friends, not the imaginary aquaintenaces who just happened to join your facebook list. You start "talking" about it without revealing too much.
People are essentially curious, it is our nature and you simply have to pique that curiosity and use it to your advantage.
A couple or three months should be enough to create some internet chatter.
