SEO Tycoon

**praveen** · 10-23-2005, 08:16 PM

An article which was submitted to my article section recently and which i am sharing with all

Article Written by Rob Sullivan of Textlinkbrokers.com

I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.
In this article I highlight some of the points made during the call so you know what Google thinks.
You know its bad when you take time from your holidays to come into work to attend a conference call. But that’s what I did a few weeks ago. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that I’d been pretty sure about, but wanted to hear it right from the horses mouth.
The call lasted less than an hour, but in that time I found that there were many things I figured were indeed true. So lets start with the most obvious:

Is PageRank still important?

The short answer is yes – PageRank has always been important to Google. Naturally they couldn’t go into details but it is as I suspected. Google still uses the algorithm to help determine rankings. Where it falls in the algo mix, though, is up for speculation. My feeling however is that they’ve simply moved where the PageRank value is applied in the grand scheme of things. If you want to know what I think, be sure to read this article.

Are dynamic URLs bad?

Google says that a dynamic URL with 2 parameters “should” get indexed. When we pressed a bit on the issue we also found that URLs themselves don’t contribute too much to the overall ranking algorithms. In other words, a page named Page1.asp will likely perform as well as Keyword.asp.
The whole variable thing shouldn’t come as a surprise. It is true that Google will indeed index dynamic URLs and I’ve seen sites with as many as 4 variables get indexed. The difference however is that in almost all cases I’ve seen the static URLs outrank the dynamic URLs especially in highly competitive or even moderately competitive keyword spaces.

Is URL rewriting OK in Google’s eyes?

Again, the answer is yes, provided the URLs aren’t too long. While the length of the URL isn’t necessarily an issue, if they get extremely long they can cause problems.
In my experience, long rewritten URLs perform just fine. The important thing is the content on the page.
That was a common theme throughout the call – content is king. Sure optimized meta tags, effective interlinking and externalizing JavaScript all help, but in the end if the content isn’t there the site won’t do well.

Do you need to use the Google Sitemap tool?

If your site is already getting crawled effectively by Google you do not need to use the Google sitemap submission tool. The sitemap submission tool was created by Google to provide a way for sites which normally do not get crawled effectively to now become indexed by Google. My feeling here is that if you MUST use the Google sitemap to get your site indexed then you have some serious architectural issues to solve.
In other words, just because your pages get indexed via the sitemap doesn’t mean they will rank. In fact I’d bet you that they won’t rank because of those technical issues I mentioned above.
Here I’d recommend getting a free tool like Xenu and spider your site yourself. If Xenu has problems then you can almost be assured of Googlebot crawling problems. The nice thing with Xenu is that it can help you find those problems, such as broken links, so that you can fix them.
Once your site becomes fully crawlable by Xenu I can almost guarantee you that it will be crawlable and indexable by the major search engine spiders.

Does clean code make that much of a difference?

Again, the answer is yes. By externalizing any code you can and cleaning up things like tables you can greatly improve your site.
First, externalizing JavaScript and CSS helps reduce code bloat which makes the visible text more important. Your keyword density goes up which makes the page more authoritative.
Similarly, minimizing the use of tables also helps reduce the HTML to text ratio, making the text that much more important.
Also, as a tip, your visible text should appear as close to the top of your HTML code as possible. Sometimes this is difficult, however, as elements like top and left navigation appear first in the HTML. If this is the case, consider using CSS to reposition the text and those elements appropriately.

Do Keywords in the domain name harm or help you?

The short answer is neither. However too many keywords in a domain can set off flags for review. In other words blue-widgets.com won’t hurt you but discount-and-cheap-blue-and-red-widgets.com will likely raise flags and trigger a review.
Page naming follows similar rules – while you can use keywords as page names, it doesn’t necessarily help (as I mentioned above) further, long names can cause reviews which will delay indexing.

How many links should you have on your sitemap?

Google recommends 100 links per page.
While I’ve seen pages with more links get indexed, it appears that it takes much longer. In other words, the first 100 links will get indexed right away, however it can take a few more months for Google to identify and follow any links greater than 100.
If your site is larger than 100 pages (as many are today) consider splitting up your sitemap into multiple pages which interlink with each other, or create a directory structure within your sitemap. This way you can have multiple sitemaps that are logically organized and will allow for complete indexing of your site.

Can Googlebot follow links in Flash or JavaScript

While Googlebot can identify links in JavaScript, it cannot follow those links. Nor can it follow links in Flash.
Therefore I recommend having your links elsewhere on the page. It is OK to have links in flash or JavaScript but you need to account for the crawlers not finding them. Therefore the use of a sitemap can help get those links found and crawled.
As alternatives I know there are menus which use JavaScript and CSS to output a very similar looking navigation system to what you commonly see with JavaScript navigation yet uses static hyperlinks which crawlers can follow. Therefore do a little research and you should be able to find a spiderable alternative to whatever type of navigation your site currently has.
Overall, while I didn’t learn anything earth shattering, it was good to get validation “from the horses mouth” so to speak.
I guess it just goes to show you that there is enough information out there on the forums and blogs. The question becomes determine which of that information is valid and which isn’t. But that, I’m afraid, usually comes with time and experience.

About the author:
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com

**Sun** · 11-11-2005, 02:00 AM

Hi

This article really helped. I have been here for only two days, and Webmaster-talk has already given me tons of knowledge on SEO. Thanks to all the webmaster sharing their knowledge here.

**bizz** · 12-02-2005, 10:15 PM

WOW!

Great article! Thanks.

**falco85** · 12-08-2005, 02:32 PM

Great! Thanks!

**Harvey** · 12-08-2005, 02:41 PM

An interesting article, Praveen. One thing I'm not too sure about is "Do Keywords in the domain name harm or help you?". I'd guess this is just a guess on Rob Sullivan's part.

**madkad** · 12-08-2005, 03:25 PM

Quote:

Originally Posted by Harvey

An interesting article, Praveen. One thing I'm not too sure about is "Do Keywords in the domain name harm or help you?". I'd guess this is just a guess on Rob Sullivan's part.

yes i think there is some other things said in there that could also be wrong but thats my veiw lol

any how any one could say i have had chance to talk to some of the google staff so i asked them some questions

**dougadam** · 12-09-2005, 02:47 PM

Thanks praveen a great thread

**etech-martin** · 12-10-2005, 08:04 AM

Nice article, Praveen!

It will be helpful to many.
Domain name considerations are -
It should be small. One can remember it easily.
It can be easily spell.
IMO, keyword in domain will neither harm nor help.

**ADAM Web Design** · 12-16-2005, 01:09 PM

madkad: It's entirely possible that Rob could have done what many of us do, and that's post to Matt Cutts' Blog. I don't see his name there, but he could have done it anonymously...quite a few people do.

I find it rather hard to believe that he would have had any direct contact with Matt if Matt knew who he was, simply because Matt has devoted some of his time and resources over the past week or so to indicate to webmasters that Google is aware of purchased text links and, when the algorithm or manual checking can catch them, will become devalued.

http://www.mattcutts.com/blog/text-link-follow-up <--- see the last sentence of the first paragraph.

A good article at any rate, but there is still doubt as to the validity of source mentioned by the writer.

**ADAM Web Design** · 12-16-2005, 01:12 PM

Semi-related note, praveen: how would I go about submitting an article to your site? I've got about 9 of them you're welcome to use but I don't see where I'm supposed to submit them.

**praveen** · 12-16-2005, 01:18 PM

Adam, you can send them to me via email.
or pm me here.

**ADAM Web Design** · 12-16-2005, 01:30 PM

PMed. Thanks.

**bbott** · 12-18-2005, 04:42 AM

Good read

Thanks for sharing.

**ORiN** · 12-18-2005, 06:37 AM

A very informative read...

**tuananh247** · 01-06-2006, 05:47 AM

great article, thanks,

**RichTC** · 01-08-2006, 09:28 PM

Great article, thanks also

Only thing i would add is that i do think keywords in the domain help. Not from a google indexing point of view but from an seo angle where its easier to get domain name links to your site, so if the keywords in it, your site will rank easier for that keyword than if it is not. Just my two pennys worth anyway

Anyway, Thanks again for sharing that with us - nice one

Rich

**overload** · 01-13-2006, 02:12 PM

the article is really interesting, but was it really made with some
Google staffers?