SEO Tycoon

**Damascus** · 11-15-2005, 02:32 PM

hi folks

Like most folks I optimise static html pages. However, more and more I find myself optimising ancillary static pages or in some cases static pages specifically created just so I have something to optimise on sites that are essentially database driven and therefore almost totally .asp and .php pages etc. Granted I could do a small amount of optimising of title and meta data on .asp pages but is there a way I can actually optimise database (E.g. SQL, Oracle) contents to pick up on specific search terms e.g. is there some configuration that could be done on IIS?

optimising 5/6 static pages on a 100-200+ database driven travel booking site just isn't satisfying enough

pleaaaaaaassseeee help

any ideas?

thanks
Damascus (still alive, it's been a while)

**chrishirst** · 11-15-2005, 05:17 PM

Not sure I understand, content is content no matter whether it is on the page or in the database, it all gets the same treatment.

**Damascus** · 11-22-2005, 02:13 PM

no, don't think so Chrishirst,

database content is not spiderable by the bots in the same way html content is - that's really what I'm getting at, how to ensure requisite optimisation of database content and how to do it

**Damascus** · 11-22-2005, 02:24 PM

Actually

may be worth checking out this related thread guys

http://www.webmaster-talk.com/showthread.php?t=39139

sort of gives a view on this without definitively answering

**chrishirst** · 11-22-2005, 02:30 PM

Well yes

I didn't think I needed to point out that you had to extract the DB data and present it to the user agent via a webserver. In much the same way that content stored on the server hard drive as pages in the form of magnetic domains arranged as 1s and 0s has to be taken from the hard drive and presented out in a HTML stream.

The point being it simply does not matter how the data is stored it is still content and the process of optimising is absolutely no different.

**Damascus** · 11-22-2005, 02:44 PM

ok,

well back to my original Q

1. can I use IIS as a form of optimisation? yes / no, any ideas how?

2. if I am to 'extract the DB data and present it to the user agent via a webserver', how am I doing this exactly?

I wouldn't worry too much about what you think you do or do not need to explain, we are all operating at different levels, just offer the helpful info, that;s the beauty of it, I appreciate the help but don't patronise me mate, we are all in this together. I';ve a masters in Ecommerce and I don't know this, imagine how difficult this is for some folks, there's no such thing as a stupid question, assume you agree with that.

I take you final point re: all content being optimised but how you optimise a static html page and how you optimise the contents of an oracle database are surely different.

anyhow, cheers again,hope you take above in the spirit its intended, no harm, you obviously know your stuff but not 100% following your response there mate

**chrishirst** · 11-22-2005, 03:34 PM

IIS is a webserver. That's where it's function starts and ends.

How is the data in the DB presented currently?
Presumably there is some kind of CMS (Content Management System) in place to allow input, edit and extraction of the data.
If not, then this is what is needed.
The content in the DB tables can be edited to optimise the copy. heading tags and structural elements can be added.
markup code can be added into the db data if sections of copy need to be extracted say for a meta description or page titles.
It may need more tables adding to the Db to hold pertinent data for sections of content, titles, page navigation etc etc.

Without knowing the db structures and how the information appears currently it is impossible to give a definitive answer.
With a database and some asp scripting the possibilities are almost endless, provided you or your programmer has the skills and the knowledge to understand and implement what is reguired for SEO.