changing the design will not help you to promoto your site. if people dont know about your site, the design really doesn matters 
you can do many thing to promote that site
you could start with SEO. if you optimise your site you could get good traffic. if you dont know anything about seo, than search on this forum or on www.seochat.com (You could also search on Google SEO Made Easy - it's an ebook)
You could also spread the word about your site by posting on big forums and writing articles for ezinearticles.com and the rest.
good luck 
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