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How to advertise on Baidu.com
Old 02-06-2006, 07:18 AM How to advertise on Baidu.com
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I know that baidu have an adwords like google adwords service - that is you can pay to advertise on their search pages. Does anyone know the url for signing up/learning more about this service? Because i am not able to sign in as the site in chineese language

Has anyone used it? Any comments?
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Old 02-06-2006, 07:45 AM Re: How to advertise on Baidu.com
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Hi Joe,

I've just read an article about internet marketing in China where the same SE was mentioned. You could take a look at this link http://ir.baidu.com/phoenix.zhtml?c=...ol-homeprofile and try to contact them using the links in the Contacts section. Another option is too use Google to translate the page: http://translate.google.com/translat...l%3Den%26lr%3D

It seems to me that Baidu is a Google clone, so you should expect to find advertising info in the same place.

And... as the article says:
Quote:
Many people make a common mistake. Their websites do not have a Chinese version but they want to promote their website in the Mainland and in Taiwan. English may be their mother language but it is not a mother language for Chinese. To succeed, you must have a Chinese version.


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Old 07-08-2007, 11:41 AM Re: How to advertise on Baidu.com
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Quote:
Originally Posted by Joe_M View Post
I know that baidu have an adwords like google adwords service - that is you can pay to advertise on their search pages. Does anyone know the url for signing up/learning more about this service? Because i am not able to sign in as the site in chineese language

Has anyone used it? Any comments?

Baidu do indeed have a PPC engine like Google - in fact their results are more dominated by PPC placements than Google's are. Unfortunately they haven't released an English language ad server yet.

If you want to talk about advertising on Baidu then please PM me - that is my business. If you want to submit to Baidu PM me and I will send you the link (that will only put your site into their engine).

I would caution that if you want to advertise in Baidu you should be prepared to get some web pages written in Chinese. It is a decidedly sino-centric engine.
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Old 07-09-2007, 07:59 AM Re: How to advertise on Baidu.com
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it's hard to advertise there because that search engine is not in pure english, try to communicate with chinese people who can translate to you some things that you don't understand.
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Old 07-09-2007, 02:28 PM Re: How to advertise on Baidu.com
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Originally Posted by psylocke View Post
it's hard to advertise there because that search engine is not in pure english, try to communicate with chinese people who can translate to you some things that you don't understand.

Your right, that is why, in Google toolbar, there is a translate menu where you can translate some words from other languages.

Anyway, there is a link above the search textbox and in the rightmost side where you can post, try to explore it. Use Google Toolbar for translating words.

Last edited by zagu060807; 07-09-2007 at 02:32 PM..
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