A couple of things that I have noticed:
1. Go to
http://www.widexl.com/remote/search-...-analyzer.html and use their METATAG analyzer. You will notice that their are some errors in your Title, Keywords and Description.
2. Go to
http://www.seochat.com/seo-tools/keyword-density/ and use their keyword density tool. You will see that your keywords are not getting picked up on your home page.
3. I have been in sales (direct sales) for over 10 years. There are a few things that you need to know about sales. #1 thing your customers will ask is what's in it for me. Your site although VERY aesthetically pleasing, it doesn't have much *sales* info.
In order to SELL you need the following:
i) Information - It must be brief, accurate and not mis leading.
ii) Benefits - You need to show a benefit to purchasing from YOU and a benefit to the product(s) you are trying to sell. You must sell the *sizzle* not the steak! For example, when selling a car you want to sell the customer what the car will do FOR THE CUSTOMER not how it will work. The customer doesn't care if the pistons move up and down causing small explosions inside the engine. The customer only cares that it is going to get them from point A to B and how comfortable it is while they are in it. YOUR product descriptions on your site are very descriptive but they don't sell the benefits. They are TELLING the features (not SELLING the benefits).
iii) You have to provide a compelling offer. You need to give them a reason to BUY NOW, you have
4. Another rule of sales - It's a numbers game! The more people in the door the more you will sell. If this fails then it is 1 of 2 problems. #1) You are trying to sell to the wrong person. Basically you are attracting the wrong type of traffic. As mentioned in some previous emails you should review your WEB STATS and see if people are typing in the search terms that you want. Also, where is your traffic coming from? Could you place an AD that you have in Google AdWords (including the search terms)? By reviewing your stats you should be able to see what *type* of people are getting to your site and what they are typing into the search engines. The other thing you should look for is how long are your vistors staying. If you are getting 20,000 vistors and 19,000 don't stay longer than 30 seconds or a couple of minutes then you have a problem and are probably attracting the wrong people. #2) If there is nothing wrong with the people that are getting to your site then you have to look at your conversion rate as a problem with your content. Either your content isn't informative enough to sell your products OR as I already mentioned... You don't have enough *sales* tatics on that site.
I hope you don't take this critism incorrectly, I'm trying to help. I have trained many people on sales. I would suggest that you start with reviewing your web stats. You are already getting a lot of vistors so see if they are the right type. The next thing I would do is get a Toll Free number and plaster all over your website. Some people just aren't comfortable placing orders on the internet and may just call an order in instead. Finally, the next thing I would do is add more *sales* tactics to your content on your pages and re-write the product descriptions to sell the benefits.
hope this helps!
