SEO Tycoon

**glyn** · 04-13-2006, 07:47 AM

Is paid inclusion worth it.
My view on this is that we should be able to get all our pages ranked through cross linking etc so why should we pay for this to be done for us.
It doesn't help rankings or positions in search engines so why is it considered by alot of firms.

Any light on this would be helpful cause i don't see the point

**gringo** · 04-13-2006, 10:31 AM

Not everyone knows or can be bothered with seo. For those reasons, and perhaps others, some people prefer to pay for listings.

What if you are a newcomer and you are competing with very well established presences? In some cases, you can't hope to beat their rankings, so it might seem like the only option is to pay for a placing.

**chrishirst** · 04-13-2006, 10:59 AM

depends on what you are meaning by "paid for inclusion"

Simply paying to be crawled or included in a SE index does not necessarily mean you will get any qualified visitors. You will still have to get your pages optimised to rank and attract the right kind of visitor.

Using PPC or paid placement (sponsored listings) means that your page will be shown on the results pages for your words/phrases and will attract click throughs. Whether the clicks convert is then up to how well written or persuasive your page is.

**vangogh** · 04-13-2006, 06:22 PM

If you can get all your pages ranked where you want with organic seo then I agree it's probably the better way. It's not always possible though depending on your industry. There's also some evidence that having your links appear in both the natural and paid listings will improve click through.

For some keywords it's going to be more cost effective to pay for the lisitng than it will be to hire someone or spend the time getting the organic listing. And there's a good chance you won't be able to create pages for every possible keyword that might bring qualified traffic to your site. For those you don't paid listings can be an option.