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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
Yup, it is tricky to make a flash site google friendly.
Your best bet is to either make a seperate non-flash version, add a google sitemap (or HTML one), or use CSS and Javascript to detect flash and provide Flash Replacement functionality.
I wrote an article real recently about it, I can PM you a URL if you are interested.