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Something to remember about the description tag. It should be written to motivate people (in addition to using your keywords). Remember, if people do a search that puts your website on the results page, they'll have 10 choices (organically) on the first page. That's where those titles and descriptions come into play.
Sure, you want to incorporate your keywords in the title element and description tag, but you also want to include some personality and a call-to-action. Pull people in by separating your listing from the other 9 organic listings on the SERP.
Good luck.
-Brandon
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