Posts: 10,815
Name: Steven Bradley
Location: Boulder, Colorado
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Shannon first gringo is right about all the other things that could have changed in that week. In fact I wouldn't think that a week is really a sufficient time see the effects of any changes you made. What you did very well might have been what caused the jump, but there are almost always other factors that could be responsible for the change.
I'm not trying to discount that the tool helped you write better page titles, but there's generally a lot more going on. Do you mind if I ask what the search terms were where you saw an increase.
What I'm saying about accepting the advice for a tool is it ultimately leads to the wrong approach in optimizing a page and site. I think it's too easy to become completely reliant on a piece of software. Keep in mind that search engines do make changes to their algorithms all the time. They may not all be big changes, but changes are often happening. Software that helps today can cause harm tomorrow.
I think it's ok to use software to learn about your site, but if you always follow the advice of a tool you will always be limited by what that tool does or doesn't know about seo.
Oh and give Matt the link. He's asked a few times already.
Last edited by vangogh; 01-19-2007 at 12:02 PM..
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