SEO Tycoon

**bzimage** · 05-02-2007, 09:12 AM

Hi, long time no talk!

Do you know of any good ways to create domain authority?

I mean I have heard that creating a link with a off beat anchor text creates this authority.

Like Click Here that sort of anchor, it does not go for a specific keyword....

I was wondering if that is as good as say listing the domain like www.google.com which is basically using the URL as the anchor....

I am thinking this will help but I thought I would get a few opinions.

Please let me know!

PS, this is not a link drop!

**gringo** · 05-02-2007, 09:49 AM

1) Think about what 'authority' means to you in 'real' life.
2) Transfer that concept to the web

Things that I think influence authority in the real world are accuracy of information, past misdemeanours, age, votes of confidence in you by others etc. These factors have web counterparts so maybe search engines use them when determining a site/page's authority.

Looking at links in isolation won't do you any good.

**bzimage** · 05-02-2007, 09:59 AM

I understand that fully, my question really was in the link category of domain authority which I believe does play a part, which type is better. My domains are aged 5+ years so....

**ADAM Web Design** · 05-02-2007, 10:09 AM

Domain authority comes down to two words: "earn it."

Don't expect it because your domains are five years old or because they had a lot of backlinks before you got them. Continue to do things to keep the domains fresh and people legitimately interested in them, and authority comes from that.

There is no quick fix for this issue, contrary to what others would have you believe.

**bzimage** · 05-02-2007, 10:12 AM

As I said Adam, I am only interested in the link authority subject right now, obviously a site has to earn respect but I know it can be boosted, I may have already done what I can in this field, I was simply wondering if anyone else had a thought on kick starting it with a certain type of link

**dougadam** · 05-02-2007, 10:33 AM

What exactly is the definition of domain authority?

**gringo** · 05-02-2007, 10:34 AM

There is no exact definition. You need to look within.

**bzimage** · 05-02-2007, 10:35 AM

Well IMO, its a key factor which tells the search engines how important your domain name is. I usually go by the page strength tool to determine this...

**chrishirst** · 05-03-2007, 03:18 AM

There we go, confusing what makes "site links" appear for a domain name with Google and only Google for any given phrase with what mightbe considered as an actual authority document

You can't really set out to create what SEs would consider an "authority document" (if such a thing exists beyond the Google patent )

Maybe reading Bill Slawski's Authority Documents for Local Search would help you understand it more.

**ForrestCroce** · 05-07-2007, 03:48 AM

Quote:

Originally Posted by ADAM Web Design

Domain authority comes down to two words: "earn it."

Yeah, I think that's basically what needs to happen. The mechanics are something like:

You publish a web site with some great content - eye candy, great information, software, code, WordPress themes, some kind of service, whatever.
People like your stuff.
They link to it. With all kinds of different anchor text, most of which is on the page, from a lot of different domains/servers.
Time goes by, and you gain more authority.

Google is a pretty good example of this. Forget how many links they have - it doesn't matter. They probably have links from tens of millions of web sites or domains. ( A hundred links from a hundred different PR 0 sites is better than a hundred links from a higher PR forum, but all fromthat one site. ) Some of their links have funny anchor text like you said, from the URL, to the word Google, to the search term, to "the Axis of Evil" from people who sell links. Some of these have query strings to a particular search, others just go to the home page.

Finally, this is probably more to do with conventional PR than any type of "authority" but maybe it's a part of both. The more outgoing links there are on a page, the less important yours is. I have a couple of articles on my site, which each have two or three links, to people like Sebastiao Salgado or James Natchwey's galleries. Both of these are highly authoritative sites, not that I contribute more than a drop in the ocean toward that.

So, I think those are the types of things that need to happen for a search engine ( make that Google ) to consider a domain to be an authority ... assuming they do that in the first place.

**bzimage** · 05-07-2007, 09:25 AM

so is the age of the domain the biggest factor? how long its been up as one site perhaps?

**kline11** · 05-07-2007, 10:46 AM

By the time all of the questions are answered in this thread, all of our domains will be 50+ years old...If we live this long, and then one of us at 87 years old will start this same thread again...and Chris will point this out.

**bzimage** · 05-07-2007, 11:46 AM

Now that was funny!

**chrishirst** · 05-07-2007, 12:31 PM

Quote:

Originally Posted by theseokit

so is the age of the domain the biggest factor? how long its been up as one site perhaps?

ask yourself what is the age of a site.

The date it was registered?
The date it went "on line"?
The date it first had any content?
The date the first link to it was found?

only one of those could the SEs determine with any accuracy.
I'll let you decide.

**bzimage** · 05-08-2007, 09:30 AM

um all of those I think are determined by the search engines on first index but...

**ADAM Web Design** · 05-08-2007, 10:40 AM

I think you need to reread what he posted, Shannon. Two of them cannot be determined at all by search engines, and the third is probably misworded.

**bzimage** · 05-08-2007, 12:35 PM

probably the first one if I answer what he asked. But I dont know..

**astrojith** · 05-11-2007, 11:48 PM

Well, I heard Technorati is showing "Blog Authority" score. I'm not sure about Domain Authority. Reading on. Maybe I'll learn one or two from this !!

**chrishirst** · 05-12-2007, 09:38 AM

Ok.

the only thing any SE could use with any certainty to calculate the "age" is the first time that particular engine found it.

Anything else is meaningless.

date put on line would need every hosting company to report a "date gone live" to somewhere. It doesn't happen
"First had content" was a little facetious, as it would be impossible to monitor

First registered?
I have a domain name that I first registered in 1996, fully intending to use it. Never have, and it has never been hosted anywhere. But for the SEs it isn't 11 years old. It simply does not exist.

**Biz-Dir** · 05-16-2007, 08:42 PM

Create a truely popular site that attracts backlinks.