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Paralysis by analysis. Spending 80 % of your time on something that's 20 % helpful.
Meta keywords are invisible, so it's the easiest thing in the world to hack, no jscript, anything like that. Search engines have been ignoring them since the 1990s. Your meta description will show up in the SERPs only if you don't have a listing at dmoz and yahoo.
Forget meta relevance. I've never heard of it before today, and it's part of a tool that exists solely for the purpose of linkbait. Which seems pretty effective, judging by this thread. I can write up an aspx saying your web site should be coded with tables and that css will be punished in Google. That doesn't make it true, but if I make the text red, bold, and maybe a bigger font, people will do it.
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