well SEO is all about building a quality website having authentic & original content, good navigation, perfect internal & external optimization, perfect keyword use in title, meta tags, headings & sub-headings, getting reciprocal links thru relevant/main keyword embeded anchor text etc etc etc...
- choose effective keywords
- target your website as per your nich keywords
- use your selected keyword phrases & its synonym in title, meta tag, <h1> & <h2> tags and in anchors
- have a perfect navigation on your website
- inject original, relevant & quality content
- refresh your content asap
- increase your TARGETED traffic segment etc
hope this may help you 
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