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Some general guidelines
1. First you need to add quality unique content
2. Select the keywords you want, but try not to go for keywords that have a lot of competition at first
3. Optimize your pages for these keywords, using common sense ( do not overdo it ), basically you need to have keywords in areas like title, description, in content of the page, eventually h1 and h2 tags, a few image names, some internal links
4. Get quality inbound links from revelant sites ( this might be the hardest part ). Link exchanges are usually detected and ignored by search engines, so do not focus on them, you can do some link exchanges if relevant but they will not bring you much benefit in terms of SEO.
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