Posts: 5,938
Name: Adam for web page design, not program
Location: Toronto, Ontario, Canada
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Under normal circumstances, I'd say what you're worrying about is wrong for the following reasons:
1) Internal PageRank (the one that actually is one of over 100 factors, and a minor one at best) is updated constantly.
2) External PageRank (the one you see and are worried about) is updated infrequently and may not change for months at a time (3-4 is not unheard of).
3) Link Popularity checking tools, and any other automated software tools, actually violate Google's ToS.
From http://www.google.com/accounts/TOS :
Quote:
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5.3 You agree not to access (or attempt to access) any of the Services by any means other than through the interface that is provided by Google, unless you have been specifically allowed to do so in a separate agreement with Google. You specifically agree not to access (or attempt to access) any of the Services through any automated means (including use of scripts or web crawlers) and shall ensure that you comply with the instructions set out in any robots.txt file present on the Services.
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4) Checking link popularity will only give you a fraction or sampling of inbound links, so you won't get the full picture.
So, under normal circumstances, your thinking would be way off.
Buuuuut...in this particular case, the Link Popularity Check is actually telling you something (i.e. that you appear to have a canonical name issue).
http://www.mattcutts.com/blog/canonicalization-update/ <--- this will explain what's going on in more detail, but the long and short of it is that big G (among others) thinks you're running two different sites with your non-www and www versions. 301 your non-www to your www and you'll solve this issue.
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