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It's a web analytics software. I'd never heard of this until about two weeks ago; I changed jobs, and the new place relies pretty heavily on it. One of the marketing guys told me it's the best web analytics package there is.
So I wonder if there's any truth at all to that? I like Google Analytics myself, although it could be a lot better. Omniture works in a completely different way ... it's javascript like GA, but you set a great deal of variables that mean something to you, and then with those the script builds a single-pixel gif file, whose color value is a translation of all your variables. Then you can get really detailed reports.
Now I haven't worked with it, or its data before, and I haven't seen the reports. Only the code at the bottom of the pages, and I've had too much else to do to really look into it.
I'm asking here for two reasons: this is a smart crowd, so maybe someone in here knows about it and has some comments ... or, if it's unknown and half as good as the marketing people - at the company I work for, not at Omniture - say it is, maybe people ought to look into it and think about whether it could benefit them.
Caveat emptor: I don't think it's free, and I don't imagine it's cheap. Plus it relies on the browser running javascript, which is pretty easy to turn off. I'm not recommending anyone to go out and buy it, in fact, I wouldn't be surprised if a good developer with enough time could do a better job. But I say that having very little idea what the thing actually does ... hence the question.
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