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I think the main reason why paid posting fails on some forums isn't because of the company's competency, but rather of the forum admins.
Some customers think that by purchasing a large paid posting campaign, that their work is done, and that some how people will join it on their own, and that some how, they can flip the forum and sell for thousands...when in actuality, that isn't slightly the case.
Many forum admins don't participate in their own forums - and to make matters worse, they don't market it, or try to recruit more members. In the end, you only get your paid posting to populate your forum, and nothing else.
It's the admin's duty to continue to market the forum, as well as remain active. Find some solid members yourself and get them to be around the forums as the campaign is going - otherwise, it'll crash and fall and you'll feel cheated - giving the company a rough time, and an incorrect negative feedback...when they've done their job, and all they could. Nothing more, nothing less.
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