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It can be effective if you manage to get hold of quality posters. It is good for getting a few threads and posts in a brand new forum and if you want to give your forum a fresh boost if it has been sitting idle for weeks or months.
If you are going to hire posters, be specific about what you require. Some don't care what is posted, as long as someone posts, but that isn't the right attitude if you want to have a decent memberbase in the future.
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