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I've given away books I'm promoting, just finished a campaign/contest for sumo lounge, and primarily cosmetic/beauty items. (clinique, hilfiger, estee lauder)
I sometimes do smaller contests that are just a random drawing for current members where they don't have to really do anything, sometimes word games whatnot. I use larger contests with the prize being over $100 retail value for when I want to motivate members to do a specific action like follow a specific theme I'm trying to pull together, help a particular section on my site, or help launch a new site in the network.
I try to think of prizes that I would enjoy winning and are also a good match for my readers.
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Context is Queen
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