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Well, you have to compete with 457204957 other forums, so you have to be very unique. Offering something that noone else can offer.
As for the contest, yes, it's a good idea but I'd suggest something more hip-hop related or smaller prizes but more of them (1 grand prize of $100, 1 second prize of $50 and 1 third prize of $25, for exemple).
The unique skin is a good idea, but you might want to hold on and see if you get visits and stuff before paying a few hundred bucks for it. Unless you do it yourself (skin and coding) and it dosen't cost anything.
As for getting people to stay, you should give them something unique (already said that, I know), and interesting stuff. The forums, discussions and stuff is good, but is that enough to keep all those gangstas in?
Anyway, I don't really like hip-hop, so I can't really help you on what people that likes rap might also enjoy.
If I liked rap, I would have plenty of ideas to add stuff. But I don't like it and have no interest (or knowledge) on the topic.
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