Tough niche with stiff competition. IMO marketing your website start from your content. Providing useful and relevant content in your niche is very crucial. Here are my top 5 picks for promoting your site once it is finished:
1. Great content - be it information, service, products... providing relevance and usefulness gives you higher chances of making a visitor into a customer
2. Forum and blog posting on relevant niche - you participate constructively and learn new things while promoting your site via signature.
3. Pay-Per-Click - done properly, best at getting target traffic faster on a direct marketing approach to your potential clients.
4. Targeted Link backs - another premium way of getting the right traffic.
5. Article marketing - useful and relevant articles to your niche is a nice way of link baiting. A game review would fall under this.
6. Blogging - this is a nice way to enhance interaction with your audience and a great means also for your SEO.
Once you have decent targetted traffic, you could monetize it through a number of ways - banners, selling links, affiliate products (games), site sponsorship, etc..
Hope that helps!
MrCat 
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