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I agree with many of the views above about Facebook in and of itself not being the threat merely because it is the so-called “elephant in the room” in terms of hype.
Facebook is undoubtedly the big player in social networking and online communities, but the only real difference between fbook and the BBS world of the early 80s is that accessing the Web 2.0 social networks is far easier and more accessible that the AT& command-set rule dial-up modem BBS world of the old days.
What is truly scary is how many ordinary people simply have no grasp of how much personal information they reveal to a corporate third-party (in this case, Facebook, MySpace, Youtube, etc.) to do essentially as they please with. Obviously, use of the site is “free” but naturally… nothing is “free”… and thus you are basically providing an open license to these social networks to monetize your personal information and relationships in (pretty much) anyway the providers wish. The problem with these nascent forms of monetization in the Social networking world is that the regulatory bodies such as the governments and consumer protection agencies are grappling with how to write, re-write and/or apply privacy laws to this new Wild West of personal information.
Rob
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