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It depends on the nature of the forum. Most websites and services like forums (in particular web 2.0 apps) are driven by user content which is generated by the user out of their own passion and interested in the specific area. By paying someone to submit content is more of a media portal, and may hinder the quality and style of the content. Look at social networking the site which require payment whether from users or providers have short life spans. However if you feel the traffic may supply a good ROI by all means.
I would recommend you link content to events which people may feel strongly want to express and share ideas. For example the Olympics is in the media big time at the mo, maybe opening a forum on a specific area i.e. boxing and linking threads and discussions to other boxing forums and networks i.e. facebook groups.
Good content is a key factor too, partnering with individuals blogs is another way to generate user content, by giving users and place to react to issues raised in popular blogs, and also exposure for the bloggers will keep everyone happy.
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