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Facebook is definitely one of the important pieces in a successful social media campaign. I just read an article today that said that 149 million users are on Facebook in America and 70% access their profiles daily. In order to be successful at Facebook you must successfully target your audience and find out the how they use Facebook. You should try to have at least a facebook presence to offer insight, product information and other things that can help to promote your business. Some store are even selling their products directly through the site. SO the answer is Facebook is a good platform, but you should have a plan in place.
Hope this Helps!
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Molly Griffin
Social Media Associate at Dydacomp
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