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Selling a product.
K so let's imagine this for a minute. Supposing I used your web site to send my wife a card saying "Sorry I'm such a dork but you're the best for understanding." I'm probably open to the idea of buying roses or chocolates. Or, if I send one of my nephews a "Congrats on surviving high school" card, I don't know what I might be up for, but maybe something to do with getting ready for college. Card for a holiday? Decorations.
You can sell the stuff yourself, but you have lots of different cards, so that would probably mean too many products to stock. Can you get a affiliate program for a florist? Basically you already have one, called AdSense, but it doesn't pay well. You might get $0.05 for referring someone whether they buy or not - so instead take 10 % only when they buy. Reason being that you have little control over what AdSense displays, but you have pretty targeted traffic toward a certain thing, even if it's an emotion.
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