Originally Posted by chrishirst

Nope. links are NOT more important than content, and have never been. The people who think links are the be all an end all of SEO are way off the mark.

Links only create PR, that's it

Sometimes links not create PR, (PR0 that's all)

sylwester, read this. It comes directly from a Googler:

http://www.brianwhite.org/2007/06/25/i-have-pagerank/

If you're still worried about PageRank after that, there's no convincing you.

Thanks Adam for the link.