Lots of SEO Marketing Experts & Gifted Manboob Averters ( SMEGMAs) have lately been talking about "freshness" as a ranking factor in the search engines they're such expert about. That's why blogs are a magical silver bullet to being #1 in Google - because they get changed all the time.
I don't think anyone ever talks about anti freshness. Time. Except, you know, in the age of the domain thing that's also supposed to be a ranking factor. Thing is, one accumulates links ( good ones anyway) slowly over time. Things don't get popular over night, and Google is basically a popularity contest. For whatever clique ( search term) they assume the most popular members are the ones you want.
Try Googling for OJ. It looks like 9 of the results on the first page are over a 12 year old murder case, and one sub listing is about the robbery trial in Las Vegas. |
