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Originally Posted by whym
I'd also just like to add to this - shorten the front page CONSIDERABLY.
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Absolutely. You don't have to get rid of the data ... just move some of it to a new page. That won't help you score more points in Google's algorithm, and most of the best advice you'll get won't. But the effects will be a lot more important. Are you familiar with the term "bounce rate?" This is the number of visitors who come to your site, and then leave without looking at any other page than the one they came in through. Since you're asking about other pages being indexed, it sounds like for your business model, bounce rate is more important than traffic.
You have too many different fonts and colors. If you look at my main site it's pretty ugly, so don't take this personally. But that makes your site look unprofessional. Simplicity really is best. I wasn't able to create an attractive simple design, so went adding more and more stuff, but none of it helped. I'm guessing you're doing the same; probably using different font colors to draw attention to different text, but it winds up being a constant distraction.
I think all your navigation links are images and not text; this is a big no-no in seo. Anchor text tells a search engine what a page that's being linked to is about.
Some of your photos are oversharpened. Most people won't know what that means, let alone care, but if you have any photographers in the audience, that's like nails on a chalk board. That's really not worth your time to fix at this point, but I'm mentioning it because it bothers me when I look at the page.
Quote:
Originally Posted by JeremyAlexander
Thank you all for your continued comments. You have all been very helpful. I think I am going to be spending most of today (and probably all night) changing my website around. Any more comments would be appriciated. Thank you FoxII and ForrestCroce for your observations, they will help me a lot.
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Now that I've ripped you a new one, I almost feel obligated to give you a bit of seo-specific advice. But I would focus on the content first.
Get links to your inner pages, right now the ones that aren't cached by Google. Create an
AboutUs listing, submit to a few more directories, ones that accept deep links. Add a couple of links to your signature. None of this will be very helpful over the long run, but really no link you can create yourself will be.