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that button is for Google to track your conversion ratio. In other words anytime a visitor visits your a page with that logo on it, Google will let the webmaster of that site know, that they have sent them a conversion ratio.
This only works for people who have a google adwords account. Google does this for webmasters to show that the money they are spending on advertising is working.
It works like this....
I have a site to sell hats.
I post on ad on google telling people i have hats (the green boxes on the side of the search engine)
If people click on my ad, and buy a hat google will notify me that someone that clicked on my ad bought a hat!
people also use "coversion tracking" to see how many people Google has sent to them, who have signed up for a free newsletter or any other number of web goodies.
Hope this helps.
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