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Anyone else specifically target long tail?
Old 11-08-2007, 01:28 AM Anyone else specifically target long tail?
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I know long-tail isn't the most glamorous topic; the competition is low, the volume is low, and it's supposed to happen on it's own. It does, if you have a good site that people are interested in. But you can still push things on their way, even 'just' with on page stuff. And the traffic is definitely higher 'quality.'

Most of the energy I've been putting into anything that could fall under the seo umbrella for a while has been more specific keywords and phrases. I'm putting my web energy into a regional photo blog, so I'm looking for out of the way subjects to write about.

Olallie State Park doesn't bring a lot of traffic by itself, but with 75 other examples, it doesn't sound like such a bad approach. It's more time consuming, but it insulates you a bit from algorithm changes. And I'm hoping it helps build authority...

So ... anybody else take a similar approach?
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Old 11-08-2007, 04:16 AM Re: Anyone else specifically target long tail?
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Do you mean specifically target long tail terms using a keyword research tool? i.e. find a bunch of low search terms and target those?

If that's what you mean, I'm not sure that would be effective. The problem with keyword research tools is that they only record what's been done in the past. Whereas p*rn getting millions of searches indicates a trend that will be repeated (i.e. more searches for you in the future), the smattering of searches for your weird niche term might not ever be repeated. When you're dealing with such low search terms, I just wouldn't use a research tool; I would just write stuff the way I wanted to write it, about stuff I wanted to write about.

I've not specifically targeted any terms, long or short tail, in my writing. I've noticed, like you I think, that the accumulated searches for long tail terms far outweighs the searches for the "bigger players" (they account for only 20% of my organic traffic). I think the key is probably to be as comprehensive as you can when writing your content and as a matter of course you'll target many long tail phrases you never even thought of. And funnily enough, that approach involves ignoring search engines and just writing for your human audience.

Your photography site is a perfect example. You know so much about the subject you can probably write reams and reams of stuff naturally that will inadvertently target, and capture, masses of traffic.
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