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Pagerank isn't gained by keywords, it's gained by web sites putting a link to your site on one or more of their web pages, or also called back links or back linking. You want quality back links from sites that are related to yours.
Whats a quality back link you say? A backlink from a site that is...
A. Indexed by Google
B. Already contains a Pagerank Value
C. Is related to your content.
D. Returns results in SERPs for competitive keywords.
E. Domain Name that is atleast over 1 year old.
The list goes on, happy link building.
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