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This guy has SEO in his name and he doesn't even know what one way linking is! *Gasp*
Anyway - it is where you create something worthy of linking of and someone links to it because they want to. They don't really get anything back in return although if it's a blog or something, it might prove useful to them because they have links to quality sites that their visitors find useful.
Create a USEFUL site that is worthy of linking to, or if you're selling something, provide a great service that people will recommend - that is how you get quality links.
Dan
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