I have two questions.

1) I have heard that google focuses more on keywords in the url text now than the number of links. I was wondering if this is true and something I should focus on.

2) When was the last page rank update, I know they take place every 4-6 weeks so i would like to know when the last one was so i can sort of estimate.

Thank you for any answers.

AFAIK Google has always placed an emphasis on words in anchor text as well as words in a linked images alt attribute. Depending on which SEM expert you believe the title attribute as in <a href="/somefile.html" title="word1 word2"> is also very important.

No one knows when the next toolbar PR update will be except Google

Ok, thanks.

Your right about keywords in links. But not in the <a> tag. The keywords should be in the text that is displayed. A good example is my signature for this forum used keywords like Affordable Web hosting as the link. This is worth much more than just making my company name the link.

Hope this helps.

Originally Posted by carmack

Your right about keywords in links. But not in the <a> tag. The keywords should be in the text that is displayed. A good example is my signature for this forum used keywords like Affordable Web hosting as the link. This is worth much more than just making my company name the link.

Hope this helps.

That is what gooner said.

Originally Posted by gooner

words in anchor text

HL