First thing you want to do is optimize your site for keywords, find frequently searched keywords and use them in your sites content and meta tags. A great way to find good keywords is to use www.wordtracker.com
they have a free trial that will help. But you have to be sure not to over use keywords in your text or google may consider it key word spamming.
Another important thing to do is to get inbound links. Search google for "add url" (with quotes) and you'll get a list of sites that you can add your url to. Also, exchange links with sites that have relevant content. When submitting your links. You want to have the clickable text of your link contain one of your main keywords.
Hope ive helped.
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