How important is pagerank of a website? Why is a site's pagerank drop?

It's not.

http://www.webmaster-talk.com/the-go...important.html

because it does!

I use Page Rank as a PASSPORT for a good link exchange; the higher the PR, the better. Besides, it show if your website is improving or not or if it still can -go-to-flow of Google SE algo.

As I read in many forums PR is not the basis of a website, it is the traffic it generates and the backlinks that count.

Originally Posted by francis84

I use Page Rank as a PASSPORT for a good link exchange; the higher the PR, the better. Besides, it show if your website is improving or not or if it still can -go-to-flow of Google SE algo.

^agree, i use PR for my link exchange..especially when you're using the 3 way link exchange..

I think page rank will benefit link seller and link buyer.

Originally Posted by francis84

I use Page Rank as a PASSPORT for a good link exchange; the higher the PR, the better. Besides, it show if your website is improving or not or if it still can -go-to-flow of Google SE algo.

Originally Posted by globalcelebrity

^agree, i use PR for my link exchange..especially when you're using the 3 way link exchange..

Originally Posted by mokmok69

I think page rank will benefit link seller and link buyer.

Well, there you have it.

Just exactly how useful toolbar PR is summed up in three.

The higher the number the more link exchange SPAM you will get!!

Can pagerank of a website drop? If so, why?

Yes it can drop.

1: Your links get deleted / banned / devalued /

2: Google recalculates and updates the useless green bar.

It does have importance somewhat considering its a ranking from an authority site like Google.

Sites don't have PAGErank:
http://www.webmaster-talk.com/the-go...nk-is-not.html

Besides, as Chris already linked to (and stated), Toolbar PR is useless.

It's important in it's own little world where you'll find people willing to pay ridiculous amounts for a link.

In terms of organic success, it's not a factor in itself. You could argue that its better to start with a PR5 site than a PR0 though. You wouldn't have a PR5 without at least some link popularity.

constant targeted link building is the key to gain and sustain pagerank.

page rank isnt' as important but back link makes or breaks your website and thats where the focus should be

Pr for me is important. But i agreed with maya01. backlink is more important to get tons of traffic

Rage rank is important while link exchange .. if you exchange with higher PR website .. your webpage PR increase ..

Originally Posted by umurali2000

Rage rank is important while link exchange .. if you exchange with higher PR website .. your webpage PR increase ..

My RageRank goes up just thinking about those sorts of web schemes.

PR is not important,but you can see that ,google,yahoo and some popular web have a high pr.

Well, since PR is eventually will increase because of link building and other factors of optimization there's also the possibility that ranks will also improve?

Originally Posted by mokmok69

Well, since PR is eventually will increase because of link building and other factors of optimization there's also the possibility that ranks will also improve?

wow. English is my second language but I do better than that

Originally Posted by mokmok69

"Well, since PR is eventually will increase"

2 verbs, one sentence, present and future. Well done.

Originally Posted by mokmok69

PR is eventually will increase because of link building and other factors of optimization

not only you are grammatically incorrect, what you are saying is false information. PR will not increase because of link building, it might if you do it correctly. PR will not increase because of other factors of optimization. PR is only determined by links.

Originally Posted by mokmok69

there's also the possibility that ranks will also improve?

PR has very limited impact on the rankings. There is a possibility that your ranking will improve, but don't count on it too much.