I think my problem is figuring out what exactly is relavent to google. When you design a site typically id assume you chose the keywords to match the content and not the other way around, but on a landing page you kind of build up the content and the keywords together?

Whats a good method for finding the most relevent keywords to your material (or i should say finding out what google considers the most relevant)? Is there a tool you can use that will suggest keywords for your page based on its relevancy in googles "eyes"?

I think you are looking for the google adwords tool. They find keywords that are relevant to your site. - https://adwords.google.com/select/KeywordToolExternal

Just ignore TOTALLY

when people start prattling on about relevance they are usually link exchangers with little idea about anything other than 1990s link building crap.

http://www.webmaster-talk.com/the-go...tml#post233085

Find keywords that REAL PEOPLE use when looking for the products or services your site supplies and write content based on those.

Originally Posted by chrishirst

Just ignore TOTALLY

when people start prattling on about relevance they are usually link exchangers with little idea about anything other than 1990s link building crap.

http://www.webmaster-talk.com/the-go...tml#post233085

Find keywords that REAL PEOPLE use when looking for the products or services your site supplies and write content based on those.

So what your saying is to first take a topic (the idea or theme of your page/site) and lookup the keywords/phrases people look up to find similar content...then make your content in accord with that?

About the opposite way i figured it being, id assume that most content is written then the terms and phrases are looked up...so when building a site or a page you should first find out what keywords and phrases bring people to it then write the content based on that?

So what your saying is to first take a topic (the idea or theme of your page/site) and lookup the keywords/phrases people look up to find similar content...then make your content in accord with that?

Yep, that way the key words and phrases get used naturally in the page, and the page reads like it is a conversation, with a naturally flowing reading path and the keyphrase can be used as and when. You can bold the phrases where it makes sense to and when you have found the key, phrases can be broken up with punctuation, giving the text a readable "feel".
The key word here is optimising, because you are optimising your page copy for easy reading, and to "hook in" the reader to stay with you until YOU HIT THEM WITH THE CALL TO ACTION!

However: IF you take the other route of writing copy then pushing the keyphrase in to meet a magic percentage of the keyphrase, you will that the keyphrase actually breaks the copy into blocks of keyphrases separated by seemingly random words. The reader will get the feeling that keyphrase is being rammed in at every breath and will have tuned the keyphrase out of their mind before you get to tell them about the keyphrase.


As you can tell method 2 is not the best way to get conversions from organic search but is a reasonable way for writing PPC landing pages.

Ok Chris, what your saying makes sense, even though its the opposite way id have looked at it before.

Can you recommend a process you would go through in simple terms to produce a page.

ex: research and pick keywords using x resource, write out content in notepad based around the phrases keywords and themes, etc...

I used the tool for google that was posted about and found it odd...some of the keywords and phrases it was telling me where the most relavent where ones i have deleted from adwords because they where considered the least relavent... (i know goolge and adwords have a dif alogrithm)...but id assume the tool uses the same as adwords.

Wouldnt this mean they are recommend irrelavent words for me to advertise with?

So i guess what im having trouble grasping is the process for picking keywords (and phrases), then implimenting how you optimize for them

Keyword research is always a hit and miss affair. What the majority of them show as high counts are usually the worst possible for real visitors and the low count (and not listed) words and phrases can drive several conversions a week.
They are all skewed to some degree by automated "checking" tools and the like, so should only be taken as a rough guide for you to tweak as you go along, by seeing what real visitors find the site for.

You DO need logs or some kind of tracking otherwise you are flying blind. Then you could be writing pages and pages of copy that nobody will ever read because you are chasing futile words that real people don't actually use.

Read your tracking logs, find the phrases that your site HAS been found for, write pages around those. If one person has been looking for that, then more probably are. The more specific the phrase, the better the conversion ratio generally speaking.

How to write copy?
I'm not a writer, so I could stare at a sheet of paper for ages and nothing will happen.
So if I'm trying to word something, (and as you have noticed I am an pretty good at sending the topic straight over the top of some ones head). So one trick I have used from time to time is; I turn on the microphone on my PC and record myself telling some one else what I want to say.
Play it back and if it still makes sense, type it out (or get somebody else to). If it's a really techy page, I'll email it to a couple of tech savvy but non-geek friends and see if they understood it.

Your aim for the page should not be a search engine, but the people who use search engines.

Ok, im starting to see the overall picture. Just one last question for now.

If you arent getting organic (this is the right term?) traffic, how can you find out what terms people use to get to your site?

(ok i lied another question)

I may make a seperate post for this one, but before i spread my dumb around ill ask here...

Is there a way in which you can "reverse enginere" some of the success a page/site not of your own has found its way into top results? I tried searching for key terms and then viewing the source of the top relavent results, and i found that alot of them use no meta tag or very short ones. That some of them have little or no contonet on the home page, and yet somehow they are considered the most relevant...

Is there a tool you can use to find out what keywords they have optimized for and/or how?

Thanks.

Hi,
Just follows google rule and regulation you find these rules on google webmaster tools. Join press confrences Which was conducted by SEO Expert on that time you find solution of your problem and good result for your site also

If you arent getting organic (this is the right term?) traffic, how can you find out what terms people use to get to your site?

That's where some word research and competition analysis (NOT KEI) is used,

Is there a tool you can use to find out what keywords they have optimized for and/or how?

Nothing that is remotely reliable.
The title specific searches as in http://www.highrankings.com/forum/in...showtopic=3216 are about the best way of narrowing results down to pages that have actually targeting the words.

Originally Posted by ctbinccp

Whats a good method for finding the most relevent keywords to your material (or i should say finding out what google considers the most relevant)? Is there a tool you can use that will suggest keywords for your page based on its relevancy in googles "eyes"?

SSIS, or SQL Server Integration Services. Use the term extraction task.

Originally Posted by Learning Newbie

SSIS, or SQL Server Integration Services. Use the term extraction task.

You utter genius! I owe you a beer for that!

Originally Posted by Learning Newbie

SSIS, or SQL Server Integration Services. Use the term extraction task.

How do i do that, i know nothing about SQL, nor SSIS, or where to find out how to do it or what it is really.

Originally Posted by ctbinccp

How do i do that, i know nothing about SQL, nor SSIS, or where to find out how to do it or what it is really.

SQL Server is a database engine, and Integration Services is its Extraction, Transformation and Load engine. One of the things it's able to do is data mining against text. We don't have the details to Google's algorithm, so we can only guess at that part. But since most people are convinced keyword density and position has something to do with it, an engine that allows for this kind of thing intelligently, like using stop words and synonyms, ought to give people a clue at least.

Originally Posted by vividearth

You utter genius! I owe you a beer for that!

Now there's an attachment I'll gladly open!

relevancy is related to anchor text, the title of the website were your link is located and the relevancy google gives to that website for that keyword