Hey Guys,

I recently installed clicktale on my site which among many things records which keywords people are using to hit my site.

Don't ask me why but I decided to cross reference the list of keywords from clicktale with google analytics and found that it was not showing me the exact keyword.

For instance someone seaches for "Where can I buy cheap widgets?", click tale would represent it accurately and google analytics represents it as "cheap widgets".

I think I know why this could be. I am sponsoring keywords in PPC like "cheap widgets". I understand why on my PPC campaign management screen it displays the short tail version, but surely google analytics should be able too show me exactly what people are searching for?

Am I using google analytics wrong or is this a limitation imposed by google when using ppc campaigns

If the click came though adwords it will show the part of the phrase that triggered the ad.

thats sucks. Means I have to use seperate software to acurately see what keywords people are using to hit my site.

My sneaking suspicion is that google do this so you don't notice all the unrelevant search terms and create a big negative keyword list.

As if they would do such a thing

Analyse your site logs for the same periods there will be more useful info there that javascript based trackers miss.

Good idea Chris. Do you know any good apache log file analysers that run on XP and don't need a computer science degree to install?

FunnelWeb and if you get the enhancements you can extend the reporting to include new crawlers.

Hi

Just been reading through the posts, does funnel web do the same job as awstats?, I have looked at the link but thought I would ask before looking further (Dont want to download it unless it offers something different that I can use)

Yep, apart from it doesn't need installing on your server.

It runs on your desktop machine and can analyse 12 months of logs at one go should you wish to and give you a month by month, day by day analysis. Something that is absolutely vital if you have a site that is in the least bit seasonal.

It can FTP into your server and download the log files every day if your server rotates and deletes logs so you CAN keep a real history of what is happening to your traffic.
I have used it for 5 years at least, and have hundreds of megabytes of logs from just about every site I have ever looked after.

I installed funnel web but I'll be damned if I can find out where it shows referring keywords! Does the free version only provide a basic report?

Referrals - Search Terms

Strange, it says search terms are "N/A"

Try Statcounter.

Are your logs set to collect the referrer data?