I came here to post a similar question, John!
The Google Alerts are confounding me. I'm trying to get my blog picked up using what my blog's content is about, yet I can't seem to get in there. But in my Google Alerts, I see blogs being picked with one mention of the same keyword. And rarely are these revelant to the content.
My blog is about TV chef Alton Brown. Back in August I met him at an event. So I blogged about it. His name appeared in the heading and in the lead sentence to the blog, yet Google never picked it up. The same day, some one uses his name as a passing mention in a blog and gets picked up in Google Alerts.  My whole blog post was about meeting him yet I don't get picked up! Grr!
I am, however, having some success with other keywords, like the names of his shows, but I have yet to figure out way I can't get picked up in the Google Alerts under his name as a keyword.
I've pinged Google, too. Still nothing
What's the secret formula? 
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