When you begin your work every morning, do you keep these in your mind? How to use them to improve your work?

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.  

See http://www.google.com/corporate/tenthings.html for the FULL details

Read whole article and one thing which I really like about this is -

"There is an emphasis on team achievements and pride in individual accomplishments that contribute to the company's overall success."

mentioned in (9. You can be serious without a suit.)