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I am currently running PPC campaings on Google and Yahoo. I have recently succeeded in tracking both of them with analytics but the result aren't similar. More specifically in Google Adwords i have a number of visits (let's say 300), while in analytics this number is smaller (like 288). The same happens with yahoo, but the difference is even bigger.
Can someone explain why this happens and what can i do to get same result from both sources?
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