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Don't use adwords! That's how you don't go broke using Adwords. I used to get my money's worth with them, and when I've used them recently I feel like I should just throw my cash in the trash.
They are good if you have all the time in the world to research everything about it, because they don't provide that information to you, but for me I have other things to worry about with my business and I make good money without them.
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