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Google says
Sitelinks are additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these sitelinks periodically from your site's contents.
Because we generate sitelinks dynamically, this list can change from time to time.
Time and popularity will get you sitelinks. Also sitelinks are more easily created by navigation menus. Look at site that have sitelinks and study their navigation menus.
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