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Originally Posted by b3nn3t
will it help rankings a lot if you have a keyword in your url? is it enough just to have it appear a lot in the body and title etc ?
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A keyword domain can be very powerful, you only have to look at few searches on Yahoo to notice how it favours keyword domains.
It can also help you when you get listed on some directories as they will use your URL and others will use the name of your site.
Titles and content are important with the most weight given to your title then H1 tag, H2, H3 and so on. This is known as on-page optimisation and works well on search engines that favour on-page over off-page like Yahoo (although they are starting to use an off-page algo)
Search engines like Google put more weight on off-page factors. You need links with your keywords as the actual clickable part of the link (anchor text), don't use the same anchor text all the time and mix it up a bit. Google's last update saw a new more complex link filter being implemented that will look for websites that have identicle anchor text being used, the result of seting of this filter is the page in question receiving a ranking penalty.
Use both on-page and off-page SEO. The on-page will help search engines to theme your website as well as boosting performance and the off-page will improve your rankngs even more.
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