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may be ur correct but the fact is that there is no good competitor of google in this field,may be if u think on the view point of searcher then google is loosing its relevance day by day due to adwords as most of the users ends up moving out of google by clicking the adwords ads which are shown at top 2 positions and on the right side.
but most of the webmasters like you are happy with google commercial nature as they are making more and more money without any efforts with adsense
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