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Consider these factors:
1. Quality content - it lessens the amount of bounce rate that you are getting. It means that visitors stays long in your site. Always remember that content is king!
2. On-Page Optimization - Its done within your site. It deals with the proper use of title tags, meta tags, h1/h2 tags, description, keywords and alt attributes.
3. Off-Page Optimization - it done outside from your site. It deals with building links. Its responsible for getting quality of back links. Social bookmarking, forum posting, blog commenting are just some of the strategies that falls under Off-Page Optimization.
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