One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?

I have a blog at a subdomain of my dealership with an RSS feed, but this is comprised of articles and not car listings?

Do you think people would pick up the car feed and put it on their site?

No, I do not think so. But you could publish that feed to the usual suspects, and thereby hoping google would catch it. And hopefully get a better SERP...

Originally Posted by seothomas

One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?

Wow! What a great idea.

People that are actively shopping for a car can just use their RSS readers
and see his latest "hot deals".

Very targeted audience.

Bompa

Originally Posted by seothomas

One of my competitors publishes an RSS feed from his site with his car inventory on it. What good is this?

I have a blog at a subdomain of my dealership with an RSS feed, but this is comprised of articles and not car listings?

Do you think people would pick up the car feed and put it on their site?

The best thing to do about your feed is to submit to RSS directories. Doing this can give you many backlinks to your site everytime you make a new post or announcement.

Your competitor is probably publishing his stuff to Google shopping. Also a lot of ecommerce sites use RSS Feeds, just check out New EGG. They use RSS

Submitting rss feeds to directories will help you increase traffic. Users can also subscribe to those feeds.

IMHO, submitting your feeds to RSS directories gives you better results.

gives you better results

Than what?